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Gentleman Thief and theory11 artist Apollo Robbins is featured in three Forbes.com videos today. Apollo's unrivaled skill as a pickpocket is dissected with particular focus on the science of misdirection. Apollo discusses his background and how he got the name "the gentleman thief" - as well as...

The fifth edition of luxury brand playing cards by Dan and Dave Buck. Featuring artwork by renowned designer Si Scott in the United Kingdom. This new edition showcases the same acclaimed aesthetic of the Smoke & Mirrors v4, although instead of green - they are an elegant, metallic denim blue...

As promised, tonight theory11 came out swinging. Our team has been silent these past few weeks, pushing the limits to bring you FIVE massive releases just in time for the holiday season. DeckONE by Homer Liwag. Industrial Edition playing cards with a hardened, uniquely metallic finish. The box...

Happy Thanksgiving from all of us at theory11! Wishing everyone a happy, healthy holiday and fun weekend. Check your email bright and early tomorrow morning (Friday) for something special... and a glimpse at our holiday contest to begin next week. This year we've pulled out all of the stops in...

Just posted this in the news section - hot off the press! Earlier this month, theory11 welcomed two new members to our team. As our production pipeline has expanded, we needed the talent of these two individuals to support our growing community and operations. Those two individuals are Zach...

I hate getting mail. Unless it’s my birthday, or some other holiday where good stuff gets delivered daily. Other than that, all I usually get is junk. theory11 is an internet based machine, and almost all of our correspondence is digital. Today was different. Today, I got the mail and as I...

For the first time in history, the complete set of Daniel Garcia Projects is available as an instant download! This includes the original three volume set, as well as the three NEW volumes (4, 5, and 6) released today. theory11 is proud to debut the set exclusively at theory11 in download...

This week we bring you a Halloween themed, Super Spooky Saturday Night Contest. For those of you that have been waiting for a magic creation SNC, this one's for you! To participate you'll need any type of video camera or cell phone camera... and some candy. The challenge tonight is to come up...

He came, he saw, he created. In a very short amount of time, Calen Morelli emerged on the scene with a burst of creativity and effect after effect to critical acclaim. His ideas are simple but powerful; his approach is unique and fresh. Last night, we released TRANSIT - Calen's first DVD...

There is something to be said about simple, organic magic. Magic that happens with ordinary objects, shown fairly. Transit is THAT kind of effect. You hold a rubberband – it is normal. Let the spectators examine it if they wish. The rubberband is secured around your index finger by wrapping it...

Just a few moments ago, the all NEW Rising Card v2 was released on iTunes for the iPhone and iPod Touch. This new version of Rising Card was developed from the ground up and redesigned to look AMAZING on the new Apple Retina screen. It’s loaded with new features and graphics that will make...

Apollo Robbins was in the theory11 studio this past week. During the week, he showed me some cool music mashups that he thought I would like. To give you an idea of what a mashup is, watch this video - it has 30 million views on YouTube. Essentially, it's a montage - combination of things. This...

There are many people involved in this crazy family we call theory11. There are the artists. There is the team. Our moderators. And of course, our members. Without each part, this machine wouldn't run as smoothly as it has over the past three years. Since before this website was even a website...

Tonight's Saturday Night Contest will be hosted by Mr. Andrei Jikh. We have done this idea once before - and it was a blast. So we're revisiting the concept tonight. There is no excuse not to participate, so read the rules below and jump in! The challenge is a card lottery. At 11:00pm EST...

Magic awards are a dime a dozen. Some of them are handed out by local magic clubs. Some of them are handed out by regional magic clubs. And a select few are handed out by meaningful, multinational organizations. Whenever I hear of a magician getting an award, I ask myself what award it is and...

It's been 4 weeks since we posted our last roundtable discussion, so we thought it was time to break out the microphone and kick things off with a fresh session tonight. Tonight's guest is an icon of modern magic and an inspiration to the next generation of magicians. He consulted for David...

Tonight's contest will go down in history. Perhaps. More specifically, it will break some records. To give you a bit of background, this was inspired by a contest we hosted a few months ago and a certain website called URDB (Universal Records Database). The purpose of that website is to...

We appreciate the support of every single member of this community. On occasion, certain members stand out to our team as consistently interactive, always posting and always positive, professional, and helpful to fellow members. We respect that effort and we are always here - listening to...

A classic plot in magic is the Cannibal Cards. Originally developed by Lin Searles in the 1950′s, the effect has been a favorite among many of magic’s most respected creators. Tonight, we unveil a new spin on it by Mike Hankins. Eugene Burger called it “wonderfully surprising with a perfect...

Riddle of the day: You are BLIND. You are given 52 cards: 42 face down, 10 face up. How do you divide the deck into two stacks with an equal number of face UP cards? Remember, you cannot see.