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Hope everyone is having a great weekend! For tonight's contest, we're hosting a roundtable discussion podcast. Each time we do this, we invite a different artist or artists to join us in a podcast answering YOUR questions, posted by members around the world. This will be our 58th podcast, with...

Last month, The Code by Andy Nyman was awarded the Thurston Spirit of Magic Award by the community of the Magic Cafe. It was a great honor for us, and Andy especially, to see such amazing support. Later this week, The Academy Awards will be broadcast from Hollywood, California. That got us...

Hope everyone is having a good weekend! This week's contest is directly inspired by one of your submissions in our Saturday Night Contest suggestions thread. The contest is similar to some in the past, but tonight is a new opportunity for you to take home the prize. The challenge is simple...

Stay tuned every night at 11:00pm EST for a closer look... http://instagram.com/p/kJBG1RsotP/

This past week, a videographer named Zach King became hugely popular in the Vine community. His short clips of "digital" sleight of hand have been featured all around the world, and we thought it would be great inspiration for this week's contest. Normally, camera tricks are a big no-no in...

Hope everyone had a very happy New Year! We've got big things in store for 2014, and we can't wait to reveal the mystery. But for now, and today, it's time to celebrate. Today is Andrei Jikh's birthday - cardistry super ninja, our vp of production at theory11, and an absolute creative genius...

Over the past six years, we have hosted nearly 60 roundtable discussion podcasts, each with a different artist answering your questions, direct and unfiltered. This is an amazing opportunity to gain advice and insight from some of magic's best, most respected, and most successful creators and...

Hey guys! Hope you're having a great weekend. Next Friday is a HUGE day for us here at theory11: Black Friday. We've got FOUR new releases rolling out that morning at 11:00am EST. One of them is BlackJAQK - the latest edition of our limited edition collaboration with JAQK Cellars Winery in Napa...

Hey guys! Hope you all are having a great weekend. Just yesterday on Expose, we teased an upcoming effect by our friend Bizarro, called Overstuft - one of many releases we have in store for Black Friday. Your challenge for this week is simple - create a magic effect that utilizes something...

Hope everyone is having a great weekend! On Halloween, we released several new things: Red Monarchs, The Code by Andy Nyman, and something peculiar: an innovative, unique four pack set of Monarchs - contained inside ONE oversized tuck case. It's amazing! Like Monarch Inception. Four boxes. In...

Over the past year, we've released a number of tricks and techniques with a mentalism style. From Shredder to Sneak Peek, Out of My Mind to Colorblind to Phantom - these are all powerful, simple mentalism concepts that have potential to blow people away - speechless. On October 31st, we'll be...

Inspired by Petter's idea in our SNC suggestions thread, tonight's event will have you seeing double. Double lifts, that is. Your challenge tonight is something simple - or something complex - the choice is yours. The idea: create a unique double lift. The double lift is a staple move in the...

Hope everyone is having an great weekend! Just yesterday, we released the Master Collection - a collection of FIVE Uncut Sheets for $50. They sold out in less than 24 hours! But there's one more opportunity for an even better deal: five uncut sheets - for FREE. All of you have to do is WIN. The...

Hope everyone is having a great weekend! It's Saturday night, which means it's about time for our latest Saturday Night Contest. This week's it's a simple challenge. And you'll need to use all of your psychic powers to win it. Here's how it goes: I've taken two random cards from a shuffled deck...

Hope everyone is having a great weekend! Earlier today, we posted a photo on Instagram with Monarch Playing Cards - featured this summer in Now You See Me. This week, we announced that theory11 produced the iTunes Exclusive special features for the film - check 'em out now only in iTunes. The...

At this time, six years ago, this whole adventure began. On August 31st, 2007, theory11 launched, and since that time, we've grown as a company and advanced together as a community. What started as eleven artists united in 2007 is now a culture of thousands of creators, artists, and members...

Earlier this month, we celebrated the release of one of our most ambitious cardistry projects yet: Monument. A two-disc set, this project was both technically challenging and enormously comprehensive. It took us 18 months and a near-fatal hard drive crash to make it happen. The result is a...

In July, we hosted a live YouTube event in association with the Society of American Magicians, magic's oldest and most respected organization originally presided over by Harry Houdini. We gathered an eclectic group of artists - from Chris Kenner to Brian Brushwood to Michael James and Dan White...

This week, we're celebrating completion of a project 18 months in the making: MONUMENT by Dimitri Arleri. We posted the third and final teaser on Friday morning, and the release will occur this Friday at 11:00am EST. This project has been a monumental undertaking, and I'm confident our hard work...

Deep inside the theory11 warehouse, in a climate controlled, locked room, is a MASSIVE stockpile of playing cards - from Monarchs to Artisans, Steampunk to Sentinels, Guardians, Bicycle Titanium and beyond. There's even a stack of private reserves - decks that are no longer produced or publicly...